Mohawk Valley Voice · Advertising
Put your business in the local conversation.
Reach readers interested in Utica, Rome and the Mohawk Valley. Explore banner formats, preview the possibilities and tell us what you want your campaign to accomplish.
Introductory 30-day advertising rates
Choose a banner format that fits your campaign. The following are introductory prices for one 30-day advertising period, subject to available inventory and written placement confirmation.
| Ad size (pixels) | Format | 30-day rate |
|---|---|---|
| 300 × 250 | Medium rectangle | $75 |
| 320 × 100 | Large mobile banner | $100 |
| 728 × 90 | Leaderboard | $125 |
| 300 × 600 | Half-page / tall sidebar | $150 |
| 970 × 250 | Billboard | $200 |
Other banner sizes and sponsorship arrangements: request a custom quote. These rates do not guarantee a specific number of impressions, clicks or results. The 30-day period begins when the agreed ad becomes visible on the site. There is no automatic renewal. Placement, rotation, device coverage, creative requirements and availability are confirmed in writing before booking.
Choose a size. See the idea.
Click or tap a banner size to reveal its sample placement and artwork dimensions. You can open several to compare. Keyboard users can focus a size and press Enter or Space.
Published introductory rates and clear terms. Five popular formats have 30-day rates above; other sizes require a custom quote. These previews illustrate potential formats, not confirmed inventory. Contact us for availability. A placement is confirmed only after its scope and terms are agreed.
All 18 sizes from your banner guide
Dimensions follow the Standard web banner ad sizes guide on Wikimedia Commons. It is a historical reference based on November 2009 recommendations, not a statement that every format is currently available on VoiceMV. The mockups below are original VoiceMV illustrations.
728 × 90 · Leaderboard Click to preview
Horizontal in-page concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 728 × 90 pixels. Recommended 2× artwork: 1456 × 180 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
468 × 60 · Full banner Click to preview
Horizontal in-page concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 468 × 60 pixels. Recommended 2× artwork: 936 × 120 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
234 × 60 · Half banner Click to preview
Horizontal in-page concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 234 × 60 pixels. Recommended 2× artwork: 468 × 120 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
300 × 100 · 3:1 rectangle Click to preview
Horizontal in-page concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 300 × 100 pixels. Recommended 2× artwork: 600 × 200 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
120 × 240 · Vertical banner Click to preview
Vertical column concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 120 × 240 pixels. Recommended 2× artwork: 240 × 480 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
300 × 250 · Medium rectangle Click to preview
Compact in-page concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 300 × 250 pixels. Recommended 2× artwork: 600 × 500 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
720 × 300 · Pop-under Click to preview
Compact in-page concept
The guide’s historical name is “Pop-under.” This preview uses its dimensions within the page. It does not propose or enable a pop-up or pop-under window.
Minimum raster artwork: 720 × 300 pixels. Recommended 2× artwork: 1440 × 600 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
120 × 90 · Button 1 Click to preview
Compact in-page concept
A compact identity or call-to-action format. Keep the design very simple so it remains readable.
Minimum raster artwork: 120 × 90 pixels. Recommended 2× artwork: 240 × 180 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
120 × 60 · Button 2 Click to preview
Compact in-page concept
A compact identity or call-to-action format. Keep the design very simple so it remains readable.
Minimum raster artwork: 120 × 60 pixels. Recommended 2× artwork: 240 × 120 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
88 × 31 · Micro bar Click to preview
Horizontal in-page concept
A compact identity or call-to-action format. Keep the design very simple so it remains readable.
Minimum raster artwork: 88 × 31 pixels. Recommended 2× artwork: 176 × 62 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
250 × 250 · Square pop-up Click to preview
Compact in-page concept
The guide’s historical name is “Square pop-up.” This preview uses its dimensions within the page. It does not propose or enable a pop-up or pop-under window.
Minimum raster artwork: 250 × 250 pixels. Recommended 2× artwork: 500 × 500 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
240 × 400 · Vertical rectangle Click to preview
Vertical column concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 240 × 400 pixels. Recommended 2× artwork: 480 × 800 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
300 × 600 · Half-page ad Click to preview
Vertical column concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 300 × 600 pixels. Recommended 2× artwork: 600 × 1200 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
160 × 600 · Wide skyscraper Click to preview
Vertical column concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 160 × 600 pixels. Recommended 2× artwork: 320 × 1200 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
120 × 600 · Skyscraper Click to preview
Vertical column concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 120 × 600 pixels. Recommended 2× artwork: 240 × 1200 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
336 × 280 · Large rectangle Click to preview
Compact in-page concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 336 × 280 pixels. Recommended 2× artwork: 672 × 560 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
180 × 150 · Rectangle Click to preview
Compact in-page concept
An illustrative VoiceMV placement using this guide size. Final position and device treatment are confirmed before booking.
Minimum raster artwork: 180 × 150 pixels. Recommended 2× artwork: 360 × 300 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
125 × 125 · Square button Click to preview
Compact in-page concept
A compact identity or call-to-action format. Keep the design very simple so it remains readable.
Minimum raster artwork: 125 × 125 pixels. Recommended 2× artwork: 250 × 250 pixels, with the same aspect ratio.
Format reference, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
Additional modern formats
These four additional formats were already included in our preview guide. They are not part of the linked 18-size chart and remain subject to availability.
970 × 250 · Billboard Click to preview
Large desktop feature concept
A larger canvas for a strong visual and a concise offer. Availability and mobile treatment must be agreed before production.
Minimum raster artwork: 970 × 250 pixels. Recommended 2× artwork: 1940 × 500 pixels, exported at the same aspect ratio.
This is a format to discuss, not a currently guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
320 × 100 · Large mobile banner Click to preview
Mobile in-flow concept
A mobile-specific creative shown within the page, not as a sticky overlay or pop-up.
Minimum raster artwork: 320 × 100 pixels. Recommended 2× artwork: 640 × 200 pixels, exported at the same aspect ratio.
This is a format to discuss, not a currently guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
970 × 90 · Large leaderboard Click to preview
Wide desktop header concept
A wide, slim banner for larger desktop layouts; mobile artwork should be supplied separately.
Minimum raster artwork: 970 × 90 pixels. Recommended 2× artwork: 1940 × 180 pixels, exported at the same aspect ratio.
This is a format to discuss, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
320 × 50 · Mobile banner Click to preview
Compact mobile concept
A small, lightweight banner for a narrow mobile screen, shown in the page flow.
Minimum raster artwork: 320 × 50 pixels. Recommended 2× artwork: 640 × 100 pixels, exported at the same aspect ratio.
This is a format to discuss, not a guaranteed placement. Page position, dates, rotation, device coverage and availability are confirmed in your written quote.
Artwork that looks sharp and loads quickly
For web banners, pixels matter more than DPI. Supply at least the pixel dimensions listed above; 2× artwork is recommended for sharper high-density displays. A “300 DPI” label cannot make an undersized image sharper. There is no print-DPI minimum for these web ads; 72 or 96 PPI metadata is acceptable when the pixel dimensions are correct.
JPG / JPEG
Best for photographs. Export in RGB/sRGB at the chosen size and aspect ratio. Use high quality without unnecessary file weight. JPG does not support transparency.
PNG
Good for crisp text, logos and simple graphics. RGB/sRGB, with transparency only where needed. Include a readable background if your design depends on a specific color.
SVG
Submit as source artwork for review. Use a correct viewBox and outlined text. No scripts, animation, external files, embedded tracking or remote fonts. SVG must be security-reviewed and may be converted to PNG before use.
Adobe Illustrator (.ai)
Source artwork, not a browser-ready banner. Outline fonts or include properly licensed font information, embed linked artwork, use RGB and include a JPG/PNG proof at the intended dimensions. Final web artwork will be exported and checked.
- File weight: aim for 150 KB or less per final JPG/PNG banner. If your artwork needs more, ask before sending a large file; final limits are confirmed with the placement.
- Readability: keep essential text and logos away from the edges, use strong contrast and check the design at its displayed size on a phone. Avoid dense fine print.
- Include: the destination URL, business name, a short text description for accessibility, preferred dates, chosen size and any necessary offer terms.
- Rights: send only artwork, logos, photographs and fonts you have permission to use. Do not include personal customer data.
- Delivery: email JPG/PNG artwork or ask for a source-file delivery method at news@voicemv.com. This page does not upload files or take payment.
From first idea to a confirmed campaign
- Tell us your goal. Include your organization name, audience, preferred dates, proposed budget and format.
- Review the quote. We confirm availability, price, billing period, placement, device coverage, creative requirements and any production costs before agreement.
- Approve the creative and terms. Advertising is reviewed for suitability before it appears.
Mohawk Valley Voice welcomes inquiries from businesses, nonprofits and community organizations about website advertising, sponsorships and clearly labeled paid announcements.
Clear labels. Independent journalism.
Advertisements and sponsored material must be recognizable as paid content. Purchasing advertising does not purchase favorable news coverage or the right to approve independent reporting. We review proposed advertising for suitability and may decline misleading, unlawful or inappropriate material.
Read our Advertising & Sponsorship Disclosure and Editorial Standards & Corrections.
Let’s talk about your campaign.
Email Mohawk Valley Voice at news@voicemv.com with “VoiceMV advertising” in the subject, or contact Mohawk Valley Voice.
Introductory 30-day rates are listed above for five formats; other sizes and special sponsorships are quoted individually. No audience size, impressions, clicks or results are guaranteed by these previews.