The Manhattan company plans a larger research hub near Union Square, with state tax credits tied to jobs and research spending as part of the Aaru NYC expansion.
Artificial intelligence company Aaru plans to add more than 650 jobs in New York City over five years and expand its research and development operations near Union Square, Governor Kathy Hochul announced November 13, as part of the Aaru NYC expansion.
Empire State Development has offered the company up to $13.12 million in performance-based Excelsior tax credits tied to commitments for 650 jobs and $109 million in research and development spending, according to the governor’s office, in line with the Aaru NYC expansion.
The announcement describes a planned expansion, not hundreds of jobs already filled. Aaru’s current workforce is about 60 people, and the company plans to grow to more than 700, the state said.
What the company plans to build
Aaru intends to lease and fit out more than 27,000 square feet of office space near Union Square. The state says New York will remain the home of the company’s research and development operations as it grows.
The planned jobs span software engineering, computer and information research, product development, enterprise sales, client management and corporate operations.
The release does not provide a list of open positions, pay ranges or annual hiring targets. It also does not identify a date when the full office buildout will be finished. Job seekers should distinguish the five-year growth plan from a current vacancy that is accepting applications.
Company co-founder and chief executive Cameron Fink said New York’s talent pool and proximity to large businesses helped shape the decision to expand in the city. Those are the company’s stated reasons for choosing the location.

How the state incentive is described
The $13.12 million figure is a maximum offer of performance-based tax credits. It should not be described as cash already paid to the company or as an unconditional grant.
The governor’s release links the offer to 650 jobs and $109 million in research and development commitments. Its broader description says the company expects to create more than 650 jobs over five years. Those are related but differently worded figures, so this report preserves that distinction.
The announcement does not include the executed incentive agreement, a schedule of credit claims or the full conditions for earning and retaining the credits. It also does not establish how much Aaru will ultimately qualify to receive.
The $109 million figure is a research-and-development expenditure commitment. The source does not describe that entire amount as the cost of constructing or fitting out the office.
What Aaru says its technology does
Aaru sells tools intended to help businesses test products, prices, messages and strategies using simulated populations. Its website describes models grounded in real-world behavior and outcomes, allowing customers to explore how a population might respond before making a business decision.
The governor’s announcement likewise describes a company that helps businesses test ideas before bringing them to market. Aaru promotes the accuracy and speed of its simulations, but this report has not independently tested those claims.
A simulated population is not the same as interviewing every person whose behavior a business hopes to understand. The expansion announcement provides no independent evaluation showing that every model prediction accurately represents future customer decisions.
Why VoiceMV is covering this story
Our newsroom focuses on the Mohawk Valley. We also follow major developments elsewhere in New York that could eventually affect our region or open up choices for the people who live here. State tax incentives shape where companies invest, and the growth of New York’s technology sector is worth watching for its potential effects on jobs, training and business opportunities closer to home.
Some Mohawk Valley residents may also consider moving to New York City for work. For those weighing that move, knowing where employers plan to grow and what kinds of roles they expect to add can help guide a job search. Aaru’s plans cover five years, and the state’s announcement does not list current openings or guarantee remote work.
The jobs and office described here are in Manhattan. The announcement identifies no Mohawk Valley facility or local supplier contract. VoiceMV has also covered New York’s AI safety research center at Binghamton University, a separate public research initiative.
Sources and next checks
Sources: the governor’s November 13 announcement and Aaru’s product website. Employment, office and incentive figures are attributed to the state. The incentive agreement, detailed hiring schedule, salary information and independent product-performance assessment were not obtained.
Featured image is an AI-generated editorial illustration of Union Square in Manhattan.



