Re: September is Prostate Cancer Awareness Month – Free Screenings Available
The Mohawk Valley Health System (MVHS), For The Good, Inc., UticaPhoenix.net,
Phoenix Radio, The Carol L. Crooms Center and other community members are
bringing a major Prostate Cancer Awareness Campaign to our entire community
during September as its Prostate Cancer Awareness Month.
The goal is to raise awareness that Prostate Cancer is the most common cancer
among men and the second leading cause of cancer death among men, after Lung
Cancer. And Prostate Cancer is an even greater threat to the health of Black men.
Sadly, Black men face an alarmingly higher risk of Prostate Cancer compared to
men of other races. It is more likely to occur and be diagnosed in Black men and
they are more than twice as likely to die from the disease.
Our Prostate Cancer Awareness Campaign has three components:
– Raising awareness through the local media. Radio and digital ads about the
importance of screening for Prostate Cancer are being supported by Utica
native, Kevin Byrd, the leading Global Prostate Cancer Health Advocate and
the founder of the Brown Byrd Foundation. Kevin, an award winning actor and
best-selling author, lost his grandfather to the disease and has since been
determined to help save lives by providing an even stronger voice for prostate
cancer awareness. He established the foundation to increase awareness and
prevention through early detection and screening and is bringing the message
home to Utica.
– Conducting free screenings throughout the month of September. We intend
to bring renewed attention to the free Prostate Cancer screenings MVHS has done for the last few years at the Faxton campus for the month of September.
This year the dates will be on September 2,5,10,18 and 22. For more
information and registration go to www.mvhealthsystem.org/prostate-
screening-form
– A special event for Black and Latino men is being planned for Saturday,
September 13 at the Carol L. Crooms BECA (Business, Education, Cultural,
Activities Center) at 1105 Park Ave. Details are being finalized and will be
announced shortly.
– Register for your free screening at www.uticapoenix.net and
www.955theHeat.com click on the September is Prostate Cancer Awareness
month ad with Kevin Byrd’s image to take you to the registration page.
Patty Charvat, Senior Vice President Marketing & Strategy, for MVHS says,
“MVHS has a strong commitment to partnerships that help to improve the health
of all of our communities. We do this through ever-expanding outreach and
education and by health screenings done throughout our region. This Prostate
Cancer Awareness campaign, which includes free screenings and an upcoming
event, are designed to raise awareness of a major health concern for men, in
particular Black men, with the goal of early detection and treatment of this
disease.”
CEO of For The Good, publisher of uticaphoenix.net and Phoenix Radio, Casandra
Harris-Lockwood remarks, “I come with a medical background on both sides of my
family. And I am a holistic healer. I have real sense of satisfaction in merging my
work in media today with the work of my ancestors. There are very few
opportunities to lift up the health concerns of the most marginalized on a grand
scale. Phoenix Media is pleased to work with MVHS in this important work.”
Look for updates on coming events for the Prostate Cancer Awareness Campaign.
