Wrestling News Report – July 10, 2025
July 10, 2025 marked a pivotal day in professional wrestling with major developments across all major promotions. Key highlights include WWE’s groundbreaking cosmetics partnership with Maybelline ahead of Evolution 2025, Jelly Roll’s confirmed in-ring debut training for SummerSlam, AEW’s final preparations for All In: Texas, TNA’s strategic media rights discussions, and NJPW’s continued international expansion through AEW partnerships.
WWE News & Developments
Major Partnership Announcement
Maybelline New York became WWE’s first-ever Official Cosmetics Partner, serving as the Presenting Partner for Evolution 2025 on July 13 at State Farm Arena in Atlanta. This groundbreaking partnership includes center mat ring branding, custom vignettes, and social media integrations, marking a significant step in integrating beauty and entertainment on a global scale.
Evolution 2025 Complete Match Card
The highly anticipated all-women’s Premium Live Event features seven matches, with five championship contests:
Championship Matches:
- Women’s World Championship: IYO SKY (c) vs. Rhea Ripley
- WWE Women’s Championship: Tiffany Stratton (c) vs. Trish Stratus
- Women’s Intercontinental Championship: Becky Lynch (c) vs. Bayley vs. Lyra Valkyria (Triple Threat)
- NXT Women’s Championship: Jacy Jayne (c) vs. Jordynne Grace
- Women’s Tag Team Championship: Raquel Rodriguez & Roxanne Perez (c) vs. Charlotte Flair & Alexa Bliss vs. The Kabuki Warriors vs. Sol Ruca & Zaria (Fatal 4-Way)
Other Featured Matches:
- No Holds Barred: Jade Cargill vs. Naomi
- Battle Royal: Winner earns Women’s Championship opportunity
Special Announcement: Lillian Garcia confirmed her return as ring announcer for Evolution 2025, reprising her role from the inaugural 2018 event.
NXT The Great American Bash 2025
Scheduled for July 12 at Center Stage in Atlanta, featuring:
- NXT Championship: Oba Femi (c) vs. Yoshiki Inamura
- NXT North American Championship: Ethan Page (c) vs. Ricky Saints (Falls Count Anywhere)
- NXT Women’s North American Championship: Sol Ruca (c) vs. Izzi Dame
- Eight-man tag team action and contract signing for TNA World Championship match
Celebrity Integration: Jelly Roll’s SummerSlam Debut
Breaking News: Grammy Award-winning artist Jelly Roll is actively training for his official WWE in-ring debut at SummerSlam 2025 (August 2-3, East Rutherford, NJ). The lifelong WWE fan will partner with a “top babyface” (not Cody Rhodes) for either a tag team or special attraction match. Jelly Roll previously performed at SummerSlam 2023 and has been preparing through training and weight loss for the physical demands of wrestling.
John Cena’s Strategic 2025 Schedule
Cena’s limited WWE appearances leading to SummerSlam include only two confirmed dates:
- SmackDown – San Antonio, TX (July 18)
- SmackDown – Newark, NJ (August 1)
This selective scheduling maximizes impact for his anticipated clash against Cody Rhodes at SummerSlam while allowing him to film “Little Brother,” a Netflix movie with Eric Andre.
SmackDown Go-Home Show (July 11)
Live from Bridgestone Arena in Nashville, featuring:
- WWE Tag Team Championship: The Street Profits (c) vs. The Wyatt Sicks (Uncle Howdy & Erick Rowan)
- Singles Match: Ron Killings vs. Aleister Black
- Special guest appearance by musician Jelly Roll
AEW News & Developments
AEW All In: Texas Final Preparations
The July 10 AEW Collision from Curtis Culwell Center in Garland, Texas served as the crucial go-home show for All In: Texas (July 12, Globe Life Field, Arlington).
Key Collision Matches:
- 8-Man Tag: Christian Cage, Nick Wayne & FTR vs. The Outrunners & JetSpeed
- Singles: Místico vs. The Beast Mortos
- 8-Woman Tag: Athena, Thekla, Megan Bayne & Julia Hart vs. Thunder Rosa, Queen Aminata, Mina Shirakawa & Willow Nightingale
All In: Texas 2025 Complete Card
- AEW World Championship Texas Death Match: Jon Moxley (c) vs. “Hangman” Adam Page
- AEW Women’s World Championship: “Timeless” Toni Storm (c) vs. Mercedes Moné
- AEW Unified Championship (Winner Takes All): Kazuchika Okada vs. Kenny Omega
- AEW World Tag Team Championship Triple Threat: The Hurt Syndicate vs. JetSpeed vs. The Patriarchy
- TNT Championship: Adam Cole (c) vs. Kyle Fletcher
- EVP Titles on the Line: Swerve Strickland & Will Ospreay vs. The Young Bucks
- Men’s and Women’s Casino Gauntlet Matches
Competitive Dynamics
Counter-Programming Concerns: An AEW star called WWE’s continued scheduling against AEW events a “b*tch move,” highlighting ongoing industry tensions. WWE’s NXT Heatwave is scheduled for August 24, directly countering AEW x NJPW Forbidden Door 2025 in London.
Talent Updates:
- Swerve Strickland destroyed The Young Bucks’ limousine with an excavator on Dynamite
- Gabe Kidd returned to attack Samoa Joe, setting up All In involvement
- Darby Allin reflected on his Mount Everest climb, stating he doesn’t need titles for validation
TNA Wrestling News & Developments
Strategic Business Developments
Media Rights Pursuit: TNA President Carlos Silva appeared on “The Ariel Helwani Show” discussing the company’s pursuit of a new media rights deal. Potential partners have expressed interest in TNA broadcasting live weekly, with Silva believing TNA can become the number two promotion in the United States.
Personnel Impact: TNA producer Lance Storm stated on Wrestling Observer Live that there’s “a good chance I won’t be working there if that happens” regarding weekly live broadcasts, citing work/home life balance concerns.
iMPACT! Episode (July 10)
Taped at UPMC Events Center in Moon Township, Pennsylvania, featuring:
- TNA International Championship Triple Threat: Steve Maclin (c) vs. Jake Something vs. Mance Warner
- Eight-Man Tag: The Hardys & The Rascalz vs. FIR$T CLA$$ & The Nemeths
- Knockouts Tag: Masha Slamovich & Léi Yǐng Lee vs. Jacy Jayne & Fallon Henley
Slammiversary 2025 Build-Up
Scheduled for July 20 at UBS Arena, Long Island, featuring:
- TNA World Championship Three-Way: Trick Williams (c) vs. Joe Hendry vs. Mike Santana
- Title vs. Title: Masha Slamovich vs. Jacy Jayne (Historic championship unification)
- TNA World Tag Team Title Ladder Match: Four-team competition
TNA+ Subscription Enhancements
New annual subscription perks launched July 10, including VIP membership and special giveaways featuring autographed items from TNA stars and Bioflex Wave Nano devices.
NJPW News & International Developments
AEW Partnership Developments
Gabe Kidd’s Return: The IWGP Global Heavyweight Champion returned to AEW Dynamite on July 9, attacking Samoa Joe after his victory over Wheeler Yuta. Kidd is expected to compete at AEW All In: Texas, replacing the injured PAC in Death Riders faction matches.
Recent Title Defense: Kidd successfully defended his IWGP Global Heavyweight Championship against Hiroshi Tanahashi at NJPW New Japan Soul 2025 on July 4.
Okada vs. Omega Historic Rivalry Continues
The legendary rivalry resumes at AEW All In: Texas for the newly created AEW Unified Championship, merging Omega’s International Championship and Okada’s Continental Championship. Their NJPW history includes four classic matches from 2017-2018, culminating in Omega’s championship victory at Dominion 2018.
G1 Climax 35 Updates
Confirmed Participants: Ryohei Oiwa, YOSHI-HASHI, and Taichi secured spots through Play-in matches. The tournament begins July 19 at Hokkai Kita Yell, Sapporo, with finals scheduled for August 16-17 at Ariake Arena.
Upcoming Events
- AEW x NJPW Forbidden Door 2025: August 24, London, England
- New Japan Soul Tour: Continuing through July with events at Tokyo Budokan
Industry-Wide Developments
Injury Updates & Returns
WWE:
- Liv Morgan: Out 6+ months following shoulder surgery (June 16)
- Zoey Stark: ACL/MCL/Meniscus surgery, out remainder of 2025
- Rey Mysterio: Torn abductor muscle, expected August return
- Shayna Baszler: Confirmed working as NXT producer following May release
AEW:
- Jamie Hayter: Undisclosed injury impacting All In build-up
- Orange Cassidy: Torn pectoral muscle (March 2025)
- Eddie Kingston: Torn ACL and meniscus (May 2024)
TNA:
- Trey Miguel: Scheduled for hernia surgery post-Slammiversary
Cross-Promotional Activities
WWE-TNA Partnership: Continues with talent exchanges, including Trick Williams’ appearances and contract signings at WWE events.
International Expansion: Tokyo Joshi Pro-Wrestling made its Texas debut in Houston, highlighting growing international wrestling presence in the United States.
Women’s Wrestling Spotlight
EVE International Championship: AEW’s Kris Statlander captured the title from Anita Vaughan at EVE Mean Grrrls on July 4, marking her first non-AEW championship in four years.
Charlotte Flair’s Legacy Pursuit: The multi-time champion discussed surpassing her father Ric Flair’s championship record and addressed criticism regarding her consistent title picture presence.
Looking Ahead
Immediate Schedule (July 11-13)
- July 11: WWE SmackDown (Nashville) – Evolution/SNME go-home show
- July 12: NXT Great American Bash & AEW All In: Texas (Atlanta/Arlington)
- July 13: WWE Evolution 2025 (Atlanta)
August Highlights
- August 2-3: WWE SummerSlam 2025 (East Rutherford, NJ)
- August 24: AEW x NJPW Forbidden Door vs. WWE NXT Heatwave (London vs. South Carolina)
Key Storylines to Watch
- Evolution 2025 Success: WWE’s second all-women’s PLE faces ticket sales challenges but features strong card
- TNA’s Media Rights Deal: 60-90 day window for securing new television agreement
- AEW-WWE Competition: Continued counter-programming strategies and talent positioning
- NJPW International Growth: Expanded partnerships and global event presence
Sources & References
This report compiled information from multiple wrestling news outlets including:
- WWE.com official announcements
- PWInsider.com exclusive reports
- Fightful.com breaking news coverage
- Wrestling Observer Newsletter insights
- Ringside News updates
- Sports Yahoo comprehensive coverage
- Various promotion-specific news sources
Report compiled on July 10, 2025, covering breaking news and developments across WWE, AEW, TNA Wrestling, NJPW, and the broader professional wrestling industry.
